It’s happened twice so far this year: big media company makes an announcement about how they’re adding an explicitly gay character to an upcoming release, then reveal that it’s a character that everyone outside the company already assumed was gay and has been the butt of homophobic jokes about said media property for years. The one that’s getting all of the attention right now is Disney’s announcement that in the live action remake of Beauty and the Beast it will be revealed that Le Fou is “exclusively gay.” I think they meant explicitly, but lets ignore that weird phrasing for a moment, because it gets worse. The director clarified that Le Fou is confused about his feelings for Gaston. He’s oddly attracted to this man who abuses him and uses him to do his dirty work.

Which is exactly what homophobes have been sniggering and making fag jokes about with Le Fou since Disney released the animated version of the movie. Gaston is a parody of hetero hypermasculinity, and Le Fou is is craven, clownish sidekick willing to do anything at all to get the slightest bit of attention from Gaston. Le Fou’s lack of manliness in the animated film could be rationalized as being there to throw Gaston’s exaggerated masculinity into sharp contrast. Okay. Except that is exactly what the Hollywood sissy/coded gay sidekick has always been: he’s the example of what a “real man” isn’t. His whole point it to prove that unmanly men are jokes, at best. Not real people, but punchlines.

So they are taking the implicit hateful characterization and making it an explicitly hateful characterization. Thanks, but no thanks.

There will be people who insist that we shouldn’t judge it until we see it, but they’ve given me enough information that I already know they have messed this up. The fact that they decided to announce it, for one. Just as if a person begins a statement with, “I’m not a bigot, but…” we all know that pure bigotry is going to follow, if you feel the need to announce you’re enlightened and inclusive, you don’t know what those words mean. The director has described the classic negative stereotype (confused, obsessed with a straight man) is what they’re going for. Worse, they’ve referred to it more than once as a moment. Just a moment. You know why it’s a moment? Because they are already making plans to edit that moment out of the international release, because they knew as soon as word got out that countries would start threatening to ban the film. Heck, Alabama is already up in arms about it!

That means that it’s a tacked on joke. It’s not part of the plot. It’s not a meaningful part of Le Fou’s characterization.

Even if they do something with it. Let’s say that at the end of the film they have a moment that implies maybe Gaston is ready to return his feelings? What message does that send? It tells us that hating women (Gaston’s exaggerated masculinity includes a lot of misogyny in the animated feature, just sayin’) or being rejected by women is what makes men gay. And, oh, isn’t that great inclusion?

I mentioned that the Beauty and the Beast revelation was the second time this has happened this year. Previously it was Snagglepuss. Yes, DC Comics/Warner Brothers announced that the Hanna-Barbera cartoon character, Snagglepuss, was going to be reimagined in a new comic book series as “a gay Southern Gothic playwright.” Literally my reaction on twitter a nanosecond after I saw the first person retweeting the headline was, “reimagined? But that’s what he already was!”

Snagglepuss was a version of the sassy gay friend from the beginning. He was protagonist of his cartoon series, which wasn’t typical for the sassy gay friend (who is more typically a sidekick to one of the lead characters), but Snagglepuss broke the fourth wall constantly, addressing the viewer with his arch asides and sardonic observations. He was the viewer’s sassy gay friend, in other words. And he was cheerful and optimistic and always trying (but usually failing) to improve his life in some way. Despite the many setbacks, he remained cheerful and upbeat.

So the DC Comic (besides being drawn by an artist who has apparently never seen an athropomorphic character before—seriously, go hit that link above and tell me if that isn’t the worst comic book artwork you’ve ever seen!) takes the happy, upbeat fey lion and turns him into a bitter old queen. Again, thanks but, no thanks!

Coded queer characters have been appearing in pop culture for decades. Their portrayal as comic relief or as villains (and sometimes both) sent a clear message that they were not normal people. They are never the heroes. They can be loathed as villains, or tolerated and laughed at as sidekicks, but they will be lonely and unloved in either case. Neither of these supposedly inclusive announcements changes that homophobic message. It’s not, contrary to what certain evangelical hatemongers are saying, indoctrinating kids to be accepting of gays. It’s instead reinforcing the same old bigotry: we don’t matter, we are jokes, we are never the heroes, we are never loved.

Just another means of erasing the truth of our existence. No thanks!